Channel | Social

State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network's best-loved characters.

Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO's

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel's

American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges

Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.

It's not every day you'll find high school students volunteering to take a test.

ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It's dropping wallets.

Walden Media is looking for a few good readers. The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans.

Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.