Channel | Social

BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

Maybe singing in a Volkswagen Beetle isn't your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show

The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months.

Sprint is tapping into the Super Bowl to show off some of its wireless features.

Energy-bar maker Clif Bar & Co. is worried about global warming, and it’s using a promotional tour to rally consumers to do something about it.

Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.

State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network's best-loved characters.

Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO's