Channel | Social

Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.

If you happen to be about town in Manhattan today, you might see KFC’s 12-foot illuminated truck featuring a life-sized box of its Triple Dip Strips.

Jaguar will sponsor an evening of amateur boxing and auction a car to benefit a Chicago children’s charity.

Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season.

Aflac is upping the ante on its NASCAR sponsorship in a new relationship with Office Depot.

Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December.

Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March.

You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through

The ING New York City Marathon is pulling in an expanding circle of sponsors as the multi-million dollar revenue race widens the range of sponsorship categories.

Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat.