Channel | Social

Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store.

For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.

Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.

A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

An unexpected oasis amid New York's hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.

ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming.

Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread.

March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization.