Channel | Social

The history of American celebrity candy bars is short and not too sweet. The '70s was the boom and bust era for celebrity sugar, including the (Lee Majors)

Going into a dimension where no other interactive multimedia exhibit has gone before, Star Trek The Tour embarks on a five-year excursion around the U.S.

In case you missed it, something very interesting happened last month at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The

The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

Steve and Barry’s doesn’t get a TV play. It rarely advertises. It’s not a big user of direct mail, either.

In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch.

GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.

Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient

Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year

Social network Facebook, still recovering from the November launch of a controversial policy for tracking users’ off-site behavior, has partnered with privacy certification company TRUSTe on disclosure language for that program.