Channel | Social

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

TNT tried to score ratings points for its coverage of last month's NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying

Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.

A New York shopping center is giving people an incentive to visit its shops: Free cash.

Losing 245 pounds—and keeping it off—is worth celebrating. That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.

Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.

What do you do after a Web 2.0 promotion turns sour? If you're Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something

Experiential marketing is premised on the notion that consumers are motivated by what they're encountering. In a best-case scenario they might even be

When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended

Diet Coke is carrying a banner to build women's awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart