Channel | Social

mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize

At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes

Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events

The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week

The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners

The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events

Office Max is back once again with a cause marketing effort to aid teachers

As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"

British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release

Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft