Channel | Social

Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim

So you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area to stop by

Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble

Denny's will reprise one of last year's most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday's Super Bowl

Are social networks like Twitter, Facebook and LinkedIn becoming the new mass media?

Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence

Number three pizza seller Papa John's International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar

In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements

Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.