Channel | Social

The growing popularity of online daily deal sites are contributing to a decline in consumer e-mail list prices, according to Worldata’s just-released spring 2011 list price index.

A revamped website better highlighting maritime transport firm Crowley Corp.

After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.

Coupons are hot, and given the persistent hang of the "new frugality", they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

Everyone knows the Kenmore appliance brand. And that's both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites

Kraft finds success in its "Tuesday Night Tickets" promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.

Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.

Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011

A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products