Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.
McDonald's director of social media Rick Wion said he took a chance that something fun and timely on Twitter like "mcwinning" would get tweeters to lay off the McLobster
State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities
As the peak travel season gets underway, Visa is working to show that it should be traveler’s preferred payment method. Visa has introduced a new tool on its Facebook page called Memory Mapper, the free app uses Google Maps satellite technology and cardholders’ own photos, videos, captions and selected music to produce a unique, visual…
It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House." The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup…
This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.
Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants.
Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves
Groupon is flexing its muscles through a number of sponsorships. Up next, a larger deal, now in the planning stages; Groupon’s title sponsorship of the “Taste of DC,” a major event featuring local restaurants.
The effort involves online video, twitter, Facebook and even a branded casual game.
