Channel | Social

Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers.

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an…

At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and…

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?

In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.

Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.

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In recent months, credit card issuers have gotten much more proactive about hooking their card members up with local deals and discounts. AmEx, started the trend with a pilot partnership with Foursquare last March at the South by Southwest Festival. Now it has taken that program national.