Channel | Social

How can you make the most of LinkedIn to build your business's social profile

Tony's Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA's Need for Speed World MMO racing game.

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

If you want a longer-lasting link, get it on video. Shared links from YouTube have a mean half life of 7.4 hours, compared to 2.8 hours for links shared on Twitter

BY NOW WE'RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you're being commented on, blogged

What's the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It's arbitrary, but 75% seems as good a milestone as any

Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It's asking them, through…

A new national study from the Shopper Technology Institute has enlightened us on retailer's use of social media.