Channel | Social

What are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it?

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see. Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see.…

While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment

In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

For the ninth consecutive year, Macy

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook.