Channel | Social

Facebook's impending initial public offering may cause additional scrutiny on all marketers' data-gathering and data-mining practices. Dennis Dayman, Eloqua's chief privacy and security officer outlines some concerns for direct marketers.

In a short-term program from Starbucks, customers can download an app and send Valentine

Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. Here are five ways to activate brand advocates

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.

Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City