Some PR Campaigns Go to the Dogs… or the Bugs
Dog fights near your beer. Bugs in your 'cino. Some times a marketer has to ask if another professional wouldn't be easier. Say, smokejumper?
Dog fights near your beer. Bugs in your 'cino. Some times a marketer has to ask if another professional wouldn't be easier. Say, smokejumper?
Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.
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The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That
The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?
Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.
Facebook's Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here's what to make of that chance.
Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.
Red Square's cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.