Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.
TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.
Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.
Thenation's populace is getting progressively older, with new healthcare needs; and you're facing new competition
Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl
HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.
Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.
American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.
Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.