The Challenge of Attributing Sales to Social Media
There’s a major disconnect in the industry when it comes to attributing ecommerce sales to social media, and that's a big problem.
There’s a major disconnect in the industry when it comes to attributing ecommerce sales to social media, and that's a big problem.
Chief Marketer recently talked with Daniella Koren, president of healthcare relationship marketing firm DKI, to get her take on 2013 trends.
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
B2B marketing consultant Andrea Nierenberg shares thoughts on ways marketers can use social media online and off to differentiate their brands.
Influencer marketing has experienced explosive growth. Here's what's trending for the New Year.
Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.
Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?
More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.