Channel | Social

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

Access Intelligence's DM Confidential is now part of the Chief Marketer network.

Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

"Coke Chase" results go far beyond the aggressive performance goals the brand had set.

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.

Many marketers don’t have a strategy in place to handle the tremendous influx of data, according to a new survey from Neolane and the DMA.

Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.