Why You Should Know About Unpublished Page Posts on Facebook
A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.
A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.
Utilizing original content is better than pushing out free content or leveraging content from content farms. Here's why.
Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.
Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.
TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.
Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.
There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.
This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign.