Channel | Social

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

Manta's infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.

Facebook's new Verified Pages helps brand marketers gain trustworthiness. You'll find tips here.

(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its millions of swooning, screaming young fans.

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.

The Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel.…