Channel | Social

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here's a look at the 15 key sections you need to include in your marketing plan.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in…

Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

Marketers should already be pondering how Twitter's IPO will affect their efforts and positioning themselves to succeed.

Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.

George Carlin had a routine about needing a place to put your stuff. For many people, that's exactly what social media--Facebook in particular, has become.

Dan Stasiewski (Kuno Creative) The world of marketing is filled with buzzwords that tend to have little meaning and distract from more important things. “Marketing automation,” “keyword rank,” “link building” and “humanize” are four terms that marketers should drop from their vocabulary.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.