Channel | Social

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

Without distribution, even the best content is more likely than not to be lost in the clutter.

You know you're special! Get the recognition you deserve with a 2014 PRO Award.

Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here's quick fixes.

CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.

The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.

This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.