Channel | ROI | Metrics

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.

Marketing Return on Investment has always confounded marketers working to prove the success of campaigns. Have these four academics and scientists finally figured it out?

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