Channel | ROI | Metrics

Does paid video search make sense for your organization? Here's what to consider before investing.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not:

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.

To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.