Channel | ROI | Metrics

Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge.

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.