Multichannel Customer Service Largely Lacking: Study
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Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.
Volkswagen of America, Inc. has selected Draftfcb Chicago as its new customer relationship management agency of record for the U.S.
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble
Office Depot is letting customers know that it is the official office products partner of NASCAR
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales.
Karen Cambray has been named CFO of Mall Networks.