The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.
Total Cereal and Men's Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the "Total Guy, Total Package" online contest.
For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology…
Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.
(CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between…
If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel.…
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level.
