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Benihana Digital Passport Challenge Encourages Frequent Visits
The "Benihana Digital Passport Challenge" encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.
The "Benihana Digital Passport Challenge" encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here's how.
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.