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DMCNY Honors Biegel For Service to Data Industry
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
Best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward.
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet.
Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.
Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are…