Channel | Data Driven ROI

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.

This article goes into detail on three things that are important to keep in mind when marketing to Millennials.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.