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Why Clean Marketing Data is Not Just for CIOs
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.
In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.
Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.
Here are some ideas to put into practice to make a better business case for video.
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.
As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.
Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.