Channel | Data Driven ROI

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP's 130 million direct mail solicitations

Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche

Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would "drive

What looked on paper like an $18 million profit for Chase's Group Sales program was actually an $18 million loss for the entire company. But the loss

Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

You've seen the headlines: 40% return on Acme's latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.