Channel | Data Driven ROI

Reebok launched an interactive campaign called "Whodunit?" featuring National Basketball Association stars in support of its ATR by Rbk clothing line.

After a month, Pepsi's Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.

Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,

More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part

IT MAY LOOK AND TASTE LIKE GUM, but it's a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA

There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can't be held on a yearly

The biggest challenge in building a brand's appeal isn't how to attract consumers for whom brandings have no cachet; that answer is obvious. Instead,

Is CRM dead? That was the first question on our minds when we contacted the participants in this year's DIRECT roundtable. For months, we had been hearing