Channel | Data Driven ROI

Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League's NFL Players Fantasy Football. The

Anim production company FUNimation figures there isn't a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what

Pete's Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture's Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting

Showtime Networks has re-teamed with Toys "R" Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through

If the first step in online marketing's adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony

In the theater, the fourth wall is an invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when they

Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school

Delta Air Lines is offering its online customers a chance to win a trip to Aruba this summer by purchasing tickets at its Web site. Customers can register

Best Western Hotels is teaming up with MasterCard's latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders