Channel | Data Driven ROI

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

Seven Nestl USA candy brands this month broke an on-pack/online sweeps that gives away music downloads and four grand-prize trips to hang out with different

Interstate Bakeries Corp.'s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale's drops a dime, the only booking

Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The "Cool Ideas" sweeps begins this month and ends Jan. 30. Contestants

Discovery Networks and Time Warner Cable team up next year to promote TLC's new series Clean Sweep with a sweepstakes. The "Time to Come Clean" sweeps,

There are some factors of resort management that Intrawest Corp. just can't control. Take the weather, for example. Fresh powder can't be guaranteed for

Game show Pyramid gets a national direct-mail sweeps that will award four grand-prize trips to Los Angeles for a show taping and meeting with host Donny

TEAM Coalition, in conjunction with the NFL, is sponsoring a contest that dangles tickets to the Super Bowl as an incentive to drink responsibly and appoint

American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers