Channel | Data Driven ROI

Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator

Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype. An online instant-win game at www.carboptions.com

Procter & Gamble is midway through an online sweepstakes for Olay that awards a two-night trip to the Miraval Resort and Spa in Tucson, AZ. The sweeps

Consumers that register for the new Netscape Internet service are qualified to win a 2004 MINI Cooper in a new sweeps sponsored by America Online. From

In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today's hottest stars. Microsoft Corp. launched

Housewares retailer Bed, Bath & Beyond has teamed with Inspired House magazine for a national sweeps that will award a shopping spree and consultation

It's a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

Comfort and connection are what consumers crave the most these days. And is what they're doing about it. Consumers are reaching out to connect with family,