To help build buzz around the upcoming release of Sahara, Loews Cineplex Entertainment is rolling out a new sweepstakes offering consumers a chance to win a new Jeep Wrangler. Loews Cineplex is giving away a new Jeep to promote Sahara Patrons can ...
Nextel Communications Inc. has launched the Nextel All-Star Challenge Sweepstakes, the first of three national sweepstakes that will be offered by Nextel during the 2005 NASCAR season. The sweepstakes, which began on Sunday, lets fans choose one driver ...
Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic
The Force is back and it's bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest ...
Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps ...
Hilton touts its easy-to-use alarm clock tied in to a new sweeps Hoping to ease guests' frustration setting their alarms or oversleeping, the Hilton Family of Hotels is out with a custom made alarm clock and a new sweepstakes, which offers a grand ...
Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 ...
A&E's game already has fans jumping to its site Cable network A&E is using an online game to tout its new show Knievel's Wild Ride. A&E this week sends an e-mail blast to 800,000 online game enthusiasts inviting them to play the Knievel's Wild Ride ...
Faced with new customer types from search and affiliate programs, lower direct-buyer conversion rates, and higher overall costs, multichannel marketers are continually evaluating new strategies and techniques to maintain and improve acceptable levels of success. In the quest for the “next big thing” in marketing, many companies often overlook proven strategies that have the potential…
"In the universe, there are things that are known, and there are things that are unknown, and in between, there are doors," wrote William Blake. Those doors, according to a new white paper from database services provider Merkle, are key to "quantitative marketing."
