Warner Bros. Pictures is launching a multi-million promotional campaign to support the upcoming release of the studio's The Sisterhood of the Traveling Pants. Brands supporting the film include Levi Strauss & Co., Alloy Media + Marketing, Procter & ...
To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards ...
Audi of America, Inc. and the American Film Institute's AFI FEST have challenged three rising directors to capture emerging trends across the nation in the form of a 15-minute short film shot while completing in a cross-country drive. The three-week ...
Would you promote a Microsoft database event to someone who wasn't interested? Or a Women in Technology event to businessmen? If so, even your better- targeted communications may fall on deaf ears.
Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.
The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing of 500,000 copies yielded double-digit sales increases in the test areas.
Ameriquest Mortgage Co. is celebrating its second season as title sponsor of the Major League Baseball All-Star Game fan ballots by offering one fan a trip to this year's contest plus a trip to any Texas Rangers home game. The sweepstakes will be the ...
In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York's Ford Center for the Performing Arts to the Hilton Theatre. Consumers can ...
Jack in the Box, Inc. is out with a new instant-win game targeting fast food eaters and their desire to win cool prizes. Consumers can win a Kawasaki motorcycle or other prizes in the Win Jack's Stuff instant-win game The Win Jack's Stuff game offers ...
Heineken is set to launch its Music for Life promotion tying to numerous partners with an instant-win game and sweepstakes. Heineken has joined with Rolling Stone magazine, Sirius Satellite Radio, RealNetworks' Rapsody and Ticketmaster. The promotion ...
