Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra's multi-year Six Flags sponsorship. The deal, announced in January, ...
Sorrent, Inc., a creator and global publisher of mobile entertainment, and Twentieth Century Fox have launched a mobile entertainment suite based on the upcoming film Kingdom of Heaven. The content suite, available through several wireless carriers, ...
In its first work since signing Extreme Makeover: Home Edition designer and TV superstar Ty Pennington, Alltel wireless customers are getting the chance to win $1 million to build their own dream home. Alltel customers can enter the TXT2WIN $1 Million ...
MilkPEP has partnered with Curves International for a spring promotion that extends its year-old "24/24 Milk your diet. Lose weight!" campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness ...
When measuring the effectiveness of a promotion, it's not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion.
Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?
Talk show hosts Regis Philbin and Kelly Ripa are taking their show on the high seas, broadcasting aboard a cruise ship for a week this summer. And the TV stars are bringing fans along for the ride, awarding free cruises via a watch-and-win contest. Live ...
Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the ...
Pokémon USA, Inc. is teaming up with US Youth Soccer to serve as the sport's 2005 sponsor. And to generate buzz behind the deal, the two properties are organizing a one-of-a-kind contest that will recognize players for their achievements both on and off ...
May is The PGA of America's annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands ...
