Channel | Data Driven ROI

You know the age-old maxim: the customer is always right. The extension of that for the e-mail marketing community is: let customers choose what is right for them.

ISPs today block up to 90 percent of e-mail because the messages are suspected to be spam. What’s a marketer to do? Answer: Stay on the good side of ISPs.

French's Foods has introduced its Cattlemen's barbecue sauces, a long-time staple in the food service industry and in big-box stores, in an 18-ounce size designed for supermarkets. A $10 million launch campaign includes p.r., a sweepstakes and event ...

Midori is at it again: Spanning the country looking for the hippest trendsetters who have "It" to represent the brand at its Web site. With a $2 million-plus budget in hand, Midori has added a new spin this year aimed at including one of the brands' ...

Frito-Lay moves from Star Wars to summer concerts as it rolls out reformulations of Doritos and restaurant-style Tostitos. Doritos Nacho Cheesier hits stores May 9 with an aggressive TV, radio, outdoor and Internet campaign breaking May 16, extending ...

Kraft mixes several brands into its summer sweeps Kraft Foods this month breaks an Instant Summer Parties promotion touting a wide range of brands. The campaign breaks May 15 with a sweepstakes, in-store displays and radio advertising. The "Summer ...

The memory of Elvis Presley lives on, and TV Guide is honoring the celebrated musician with a special four-cover edition, which hits newsstands today. The special edition cover of the May 8 issue includes four photos depicting Presley during his ...

Pepsi-Cola Co.'s summer Dream Team brings together baseball and soccer players, auto racers and street-ball hoops players. Pepsi taps six sports sponsorships for an estimated $5 million, summer-long "Go Pro!" sweepstakes and continuity program that will ...

Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina's Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in ...

In it's first ever multi-brand promotion with a television network, ConAgra is teaming up with Cartoon Network in a new sweepstakes, which offers one winner the chance to be boss of the network for a day. Consumers 16 and under can register for the Big ...