After 28 years, 'The Force' still has strong ties to Burger King Corp., which this week will launch its first global promotion surrounding the release of Star Wars: Episode III Revenge of the Sith. Starting today, U.S. consumers can collect 31 Star Wars ...
Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western's loyalty ...
KitchenAid is paying homage to one of its best-known products, the dishwasher, by running a sweepstakes to find the country's longest running KitchenAid model. And, it's dangling an incentive for the first 5,000 participants: a $100 mail-in rebate on ...
An overwhelming response from NASCAR fans has prompted Nextel Communications, Inc. to extend fan voting for the NASCAR Nextel All-Star Challenge, which will send an eligible driver to the circuit's All-Star race. Fans can continue to cast votes until ...
In a growing twist on incentive programs, online real estate companies are resorting to alternative tactics, including free airline miles, to tempt consumers to buy or sell a home or choose an agent or finance a mortgage. The incentive has become so ...
Lucy and Ethel may not be on hand to help out with this event, but visitors to the Beaulieu Vineyard grape stomping tour for charity will get a chance to crush some grapes and win some great prizes. The Napa Valley vintner—armed with a $500,000 ...
Watchfire reaches thousands of people a day through its large LED displays. But it uses a different medium to reach sign dealers who sell its products—the e-mail newsletter.
Marketers have long relied on print publications to establish “communities of interest.” E-newsletters do this and more, by providing a unique Web-based vehicle for “layered content” that delivers precision contextual marketing.
A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works.
Q: What’s the right number of articles for an issue of your e-mail newsletter? A: Seven. Only kidding. There is no magic number of articles that works for every newsletter.
