American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band's new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for ...
The American Library Association (ALA), Major League Baseball and the MLB Players Association have kicked off the fourth-annual "Major Leagues @ your library contest," an online baseball trivia contest that will send a grand-prize winner and a guest to ...
The Museum of Modern Art has 100,000 works of art--and 52,000 e-mail newsletter subscribers.
The FTC has decided that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter's Can-Spam compliance.
It's a jungle out there, or at least will be through June at 1,600 Denny's restaurants nationwide during the chain's promotion of the computer-animated film Madagascar, which offers movie-themed premiums for kids and a sweepstakes for adults. Kids can ...
Retailers are behind the curve when it comes to e-mail newsletters. So says a new report from Silverpop on e-mail use.
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The HoneyBaked Ham Co. is back in the e-mail newsletter business. Last December, the food marketer launched The Roundtable, an e-zine featuring holiday entertaining tips.
Nobody wants to lose lose subscribers. The good news is that e-mail provides us with the opportunity to re-engage customers and to learn valuable information from those that are about to opt out.
What does it take to get a reader to forward your e-zine? Quality content.
