Cendant's Hotel Group is offering consumers an enchanting incentive to stay at one of its eight hotel chains this summer. Cendant offers consumers a magical summer incentive The hotel group has teamed with Sony Pictures and its upcoming motion picture ...
The Travel Industry Association is giving travel planners a big boost when it comes to top spots consumers have on their wish list to visit. The Grand Canyon and the Statue of Liberty are among the top frontrunners, according to a national survey by the ...
Santa Fe Tobacco Co. has kicked off its an annual contest aimed at incenting retailers to increase sales of the brand's natural tobacco products. The tobacconist is awarding $40,000 in prizes, including a $5,000 grand prize, four first prizes of $2,500, ...
Crisis Manager is an e-mail newsletter written for firms facing PR disasters
SCORE helps small businesses through consultations—and free e-mail newsletters
How wonderful. Your unsubscribe rate is miniscule. Your open rates are high. Your e-zine is doing great, right? Think again. These metrics are meaningless in telling you if you have a successful newsletter.
What to do when the subscriber just isn’t there
Most employee e-newsletters get a bad rap, for good reason. They’re mostly bad.
When it comes to e-mail, yesterday's best practices often are today's conventional wisdom. Take scheduling. One piece of channel doctrine states that Tuesdays and Thursdays are the best days for sending e-mail newsletters or blasts.
Things to remember about e-mail newsletters
