Channel | Data Driven ROI

Harvey Kurtzman, the comic book genius who created Mad magazine, was once asked about his writing. “I don’t write,” he answered. “I do movement.”

United Airlines is whipping up baseball fever in hometown Chicago with a one-way flight for Cubs and White Sox fans. United plays go-between with Cubs and Sox fans United's discount carrier Ted will fly 156 sweeps winners from O'Hare Airport on ...

McDonald's Corp. has signed DIC Entertainment as its worldwide licensing agent for active play toys, entertainment and apparel. DIC will develop new programs and products for McDonald's McKids brand slated to rollout later this year and in 2006. The ...

The grubbiest grill owner will get a new one from Red Robin Red Robin Gourmet Burgers is on the hunt for the greasiest, grungiest, most broken-down barbeque grills around in a contest that awards the winner a brand-new shiny grill. Through June 19, ...

Lipton is out with a sweeps that sends the winners on getaways to some of the nation's national parks. The sweeps, in partnership with the National Park Foundation, runs during June, July and August. Consumers can enter at Lipton.com/summersweeps. Each ...

Kraft Foods is reviving Oreo's TV ad jingle "Ice Cold Milk and an Oreo Cookie" with a contest offering the chance to sing in an Oreo radio commercial. The Milk's Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their ...

To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a ...

Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest ...

Retailer KB Toys will give one kid a taste of space through a June sweepstakes with the Kennedy Space Center Visitor Complex. The Astronaut Training Experience Sweepstakes will award a grand-prize trip to the space center to meet a NASA astronaut and go ...

Ford Motor Co. has teamed with do-it-yourself retailer The Home Depot for a pair of promotions designed to raise brand awareness for both. In addition to five different Home Depot gift packages being offered as incentives for consumers buying or leasing ...