Channel | Data Driven ROI

Finding a new way to build out a brand in a static product category isn't easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue

Thinking of buying a new CRM system? Save your money until you know that your staff is behind you. And how do you do that? Through internal marketing.

Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail newsletter on CRM?

Don’t expect a big jump in database investment this year. That’s one of the main findings of Direct magazine’s 2005 database marketing survey.

You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.

The Jaguar gets its name from yaguara, a South American word meaning “the animal that kills in a single bound.” Jaguar the vehicle manufacturer is more patient. Its next-sale efforts start up to a year ahead of purchase or leasing.

Indian call center reps can’t take it any more. They are quitting over the abuse they get from British and American customers.

Although CRM solutions help shed light on questions such as who, what, when, where and how much, they’re can’t offer insight into the “why” of the relationship. Online surveys can help answer that question.

Phishing attacks, which grew at a rate of 28% last year, are eroding consumer confidence in e-mail. A new Gartner survey found that more than 80% of online consumers distrust e-mail from companies they don’t know.

Airlines don't put straw on the floor like streetcar owners once did, but they are just as bad. Flying is a hellish experience.