McDonald's Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems. The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a ...
Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. ...
Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion. Consumers can ...
HSN, formerly the Home Shopping Network, is celebrating its 28th birthday with the sweet treat of ice cream as part of a new month-long promotion with Dreyers Grand Ice Cream, Inc. Consumer who tune in to HSN can walk away with free ice cream Starting ...
THE NEED FOR SPEED HAS reached Hoffman Estates, IL. After relying for decades on a mainframe database with limited analytic capabilities, Sears Customer
Looking for work? Go into database marketing. That's just one of the many gleanings to be found in Direct's 2005 database survey. More than a fourth of
It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air
Kimberly-Clark has a new relationship Web site that's designed to get its Huggies brand name in front of expectant mothers long before they have to make
The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the
THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection.
