To help generate additional buzz around the much-anticipated summer film Charlie and the Chocolate Factory, promotional partners are lining up to support the Warner Bros. Pictures release. More than seven brands, including QSRs and consumer package ...
Loews Cineplex is giving consumers a new reason to escape the summer heat and enjoy a flick. Consumers who save their Loews ticket stub and enter their ticket number online at Enjoytheshow.com/phone can receive a free Motorola V551 Video Phone as part ...
Water bottler Poland Spring has launched an online campaign to uncover the sports fanatic most dedicated to either the Boston Red Sox or the New York Yankees baseball teams. "The launch of the Ultimate Fan contest allows us to demonstrate Poland ...
Call it a one-stop-shop for content professionals. Or call it a place for people to seek new jobs or sign up for a class while perusing the latest media news. Call it anything you want—but call mediabistro.com successful.
Chris Carmen fell into the e-newsletter business. But he's not looking to get out of it any time soon. Carmen, who owns Carmen Commercial Real Estate, began collecting e-mail addresses in 1995 for his customer database.
"But what do I write about?" is a question that keeps many a newsletter editor awake at night. It's time to start getting a good night's sleep instead. How? Stop reinventing the wheel.
Tips on E-zine content strategies
E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.
Here are some steps marketers can take to improve e-mail newsletter deliverability, and increase open rates and response rates.
Procter & Gamble has agreed to stop advertising its Secret brand Sparkly Body Spray to children under age 12 following an investigation by the Children's Advertising Review Unit (CARU) into a related sweepstakes promotion and other advertising for the spray.
