Unless you're a florist, photographer, caterer or interior designer, you probably don't think much about prop columns. But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas.
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded. And now it has a monthly e-zine.
As far as we know, there are no courses in the University of Iowa writing program on how to write story teasers for an e-mail newsletter. But it’s an art that should be studied.
Want to build your e-zine list? All the Here’s some quick tips on how:
In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station's Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up ...
Do online shoppers ignore brand value when comparison shopping? Some do and some doing, according to Dr. Usama Fayyad, chief data officer of Yahoo
Pundits say that multi-channel marketing requires enterprise-wide solutions. But QWest started with only one channel, telemarketing, when it implemented a new lead management system three years ago.
What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure of Web success?
USA Today's Gary Stoller writes that "business travelers may be overpaying for their hotel rooms by a half-billion dollars a year, the result of mistakes in billing." Hard to believe? Yes, but there it is, in two separate studies.
Generation Y, those folks born between 1981 and 2001, have long had a unique identity as purchase influencers for high-ticket items, such as vehicles and vacations. Now the group is coming into its own as a spending force.
