The days when marketers used customer databases solely as resources to keep consumers’ mailboxes filled with fliers and catalogs continue to fade, according to a new Forrester Research study of 124 companies.
No wonder mailboxes are jammed. Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, 11% more than last year, according to market research firm Synovate.
Ask any four marketers what customer relationship management means to them and you're likely to get four completely unique answers. Direct magazine knows—because it did just that. It talked with four practitioners to get their thoughts on the state of CRM in today's business environment.
The reaction against Indian call centers has gone beyond complaints about poor language skills and the use of American nicknames by telereps. Now critics are claiming that customer data is far from secure on the sub-continent.
Here’s a question for you expert data analysts: A Customer buys flowers on Valentine’s Day. Obviously, they are a gift, right? Well, yes. But Proflowers.com couldn't always connect those two dots to predict who would buy gifts on other occasions. But now it can.
The Bowling Proprietors Association of America, a sort of trade association for bowling alleys, had long believed that its members’ best customers are league bowlers. But it found that casual players spent more on food and shoe rentals.
Hey, buddy. Microsoft has developed a program to facilitate one-on-one relationships between Microsoft employees and independent software vendors.
The dynamic duo of one-to-one is back with another book. Just as Don Peppers and Martha Rogers invented a philosophy, now they have come up with a metric to go with it: Return on Customer, or ROC.
Re: Lessons from Yahoo on Database Marketing Interesting article. Of course, you (and Mr. Fayyad) dangle that big carrot that represents the mainly untapped consideration phase of the buying cycle, but don't speculate about what marketers might be doing to effectively target these consumers.
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