We’ve heard about internal marketing. We’ve heard about getting affiliates on board. But how do you get an entire country to support your brand? That question was raised during an exchange about CRM in the Cayman Islands.
Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in "CRM" technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.
Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series. The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets ...
Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy's Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration ...
Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it's latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few ...
Can an e-newsletter be viewed as a detriment by loyal customers? That was the question Celestial Seasonings struggled with when it considered launching an e-zine for its popular tea.
Everyone knows that it’s hard to get through to college students. But not for Embry-Riddle Aeronautical University. The school, which has campuses in Daytona Beach, FL and Prescott, AZ, is using e-newsletters to get information out to students, prospective students, parents and others interested in the institution.
Although a new study shows that teenagers prefer instant messaging and less e-mail correspondence, there’s no reason to scrap e-mail newsletters just yet. But email newsletters will have to evolve to serve younger readers.
Let’s say you have one of the best e-zines on the market. (Who doesn’t?) There’s only one problem: Nobody is opening it.Who’s to blame? It’s those pesky newsletter writers, right? Maybe not.
Want to hold on to your e-zine readers? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who was leading firms like IBM through what he called consensual marketing long before Seth Godin came on the scene.
